Information Dissemination
It’s critical to distribute information quickly and reliably throughout an organization. Today, e-mail is the primary means of information dispersal, but is it the most efficient? In their paper titled Productivity Effects of Information Diffusion in Networks, t he authors – Sinan Aral, Erik Brynjolfsson and Marshall W Van Alstyne – analyzed 10 months’ worth of e-mail (more than 125,000 messages in total), as well as five years of revenue data and employee interactions at a mid-sized executive recruiting firm. They identified two types of information that employees shared with one another. The first was “event news”: simple, declarative messages, about such news as forthcoming layoffs or a significant change in top management, that were spread both vertically and laterally throughout the organization in a rapid and pervasive manner. The information moved quickly among employees with little regard to reporting relationships. The second type was labeled “discussion topics”: more specific...